UX / UI. PRODUCT. INTERACTION
A smart safety system for bicycles that augments environmental awareness to help cyclists avoid accidents and impediments.
Every year, approximately 19,000 U.S. cyclists are killed or injured while riding. 75% of these accidents occur in urban areas. Most of these accidents occur due to lack of familiarity and awareness of the urban environment during their ride.
PHAROS is safety solution that provides security, safety and environmental awareness for cyclists during their ride. An app paired with a smart device containing a built-in lighting and sound system provides safety warning notifications en route. These elements combine to augment environmental and self-awareness to help cyclists avoid accidents in the urban environment.