Guǒ Guǒ

Branding / Packaging 



Specializing in traditional Taiwanese pineapple cakes, Guǒ Guǒ Cake is an online dessert/food products gift shop. ( . “Guǒ Guǒ” (果菓) is a verbal play on the characters for “fruit” in Chinese, and the logo is similarly inspired. The overall feel of the brand is to be bright and fresh, bringing something new to the existing traditional market for pineapple cakes.